Your website has many hidden reasons that don't convert your traffic into customers.

We can help you fix them and save your money.

We have years of experience of analyzing the data and finding the issues that affect your conversions, so all we will show you the problems and improvement areas with the data. Sometimes we come across the small changes that work a lot and this will be the fastest way to improve your conversion rates. We call them Conversion Research.

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About Us

Conversion Mantra provides the full-service website and marketing optimization services for companies of all sizes to build and sustain growth. Spanning today's digital, social, mobile and offline channels, our data-driven marketing approach help companies tackle all aspects of digital marketing from the planning and organize of marketing activities to deliver highest impact in website and marketing performance that can be optimized in real-time.

Hire Us

To increase your website conversion rates

Conversion Optimization is the science of doing marketing better. It's about growth!

To maximize your marketing ROIs

Traffic isn't enough. When you invest on traffic, you should get more revenue from your traffic!

What We Do

We optimize your website and marketing campaigns, looking at the fastest ways to make you a lot more money in three to six months.

Our team of experts performs by data-driven marketing approach to maximize your sales and revenues by analyzing data, testing and optimization.

Conversion Research

Over 90% websites are running under performance because of high page-load time and bounce rates.

We firmly believe that you want to get insights about why customers are not converting on your site, or what would make them act more - and that is 90 percent of the work involved in optimizing an eCommerce site. The other 10 percent is coming up with a way to implement and test those insights.

Our focus is to help you convert more of your qualified traffic into sales by finding ways your site is losing customers. We gather important insights, investigate into analytics and usability.

research

Conversion Strategy

strategy

Lack of relevancy and clarity are the top reasons why websites are not converting traffic into sales.

Optimizing your website to ensure high conversion rates is one of the most important aspects of any marketing strategy. Conversion optimization is not about random guesses or hunches. The best results always come from a systematic approach.

A/B Testing

How much money are you losing with poorly performing landing pages? Small changes in landing page can dramatically improve the profitability of your online marketing campaigns.

A/B testing is one of the most useful and data-driven techniques in the modern marketing toolkit, A/B testing pits two versions of a web or mobile experience against each other: Version A and Version B. We determine which version performs better with their targeted audience segments, according to the goals we have set and the KPIs you want.

a-btesting

Core Process

Gather important insights, investigate into analytics and usability. Derive insights for how to improve your website, fix your technical problems, and then prioritized, based on potential ROI and required effort. We develop tailored recommendations on how to improve your eCommerce conversions based on analysis and data.

We gather important insights, investigate into analytics and usability. We derive insights for how toimprove your website, fix your technical problems, and then prioritized, based on potential ROI and required effort. We develop tailored recommendations on how to improve your eCommerce conversions based on analysis and data.

Conversion Mantra provides the full-service website and marketing optimization services for companies of all sizes to build and sustain growth. Spanning today's digital, social, mobile and offline channels, our data-driven marketing approach help companies tackle all aspects of digital marketing from the planning and organize of marketing activities to deliver highest impact in website and marketing performance that can be optimized in real-time.

We identify your high-traffic but low conversion rates pages and create hypothesis that results best conversion rates. We first analyze the kind of changes in your landing pages that could impact the conversion rate we're focusing on. We create various test ideas and prioritize by impact and effort they require and start with High-Impact but Low-Effort ideas. We run all A/B tests at least 90% statistical confidence before make it permanent on your landing page or a website.

  • Create hypothesis
  • Develop test ideas
  • Segmentation
  • Launch testing
  • Observe behavior and metrics

Landing Page Optimization

On average, you have less than 10 seconds to capture the visitor's interest and engage them with your products.

48% marketers build a new landing page for each marketing campaign. MarketingSherpa.

For any marketing effort to be effective and profitable, you have to attract potential customers to the most relevant pages on your site. By acquiring traffic via targeted landing pages, you could potentially increase the likelihood of converting that traffic into paying customers.

optimization

Targeting & Personalization

A recent Infosys study reveals that there are rising expectations for personalization among retail customers. In fact, 86% of customers say that personalization influences what they purchase. Rethinking Retail, by Infosys

94% of in-house marketers agree that website personalization is critical to current and future success. The Realities of Online Personalization, by Econsultancy

personalization

Every eCommerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. So how do you cater to each visitor and respond to him or her in real time? This is why personalization - tailoring experiences to each and every individual - is increasingly critical to help you meet your business and website goals.

Real-time personalization gives you the ability to instantly respond to website visitors in meaningful ways with relevant content, messaging and experiences based on their behavior and identity. It takes online customer experiences beyond the one-message-fits-all approach to generate immediate interactions, greater engagement, more conversions, and increased loyalty.

We put automated conversion optimization solution together with personalization tactics that deliver fully personalized website experience automatically. Every visitor to your website will see the most relevant content, promotions and layout.

Choosing the right scenarios to target, set up custom audience segmentations:
  • 1Browsing patterns
  • 2Geographic location
  • 3Buying history
  • 4Device type
  • 5Referring campaign
  • 6Customer journey
  • 7Past behavior
  • 8Referring site
  • 9Demographics
Targeting these users in real-time and with the right method, will result in a better customer experience and more website conversions.

Shopping Cart Abandonment

Companies lose $18 billion in sales revenue each year from cart abandonment. Every shopper represents an opportunity, and with online retail sales expected to reach $370 billion by 2017, dramatically reducing cart abandonments has become a primary goal for online retailers. The average shopping cart abandonment rate is around 68%, a number which is aggressively cutting into retail profits and is forecasted to increase.

Top reasons for shopping cart abandonment

Successful eCommerce brands know that there is no method more effective to making customers feel special than online personalization. Almost 90% of consumers say that they are influenced by eCommerce personalization and almost 90% of marketers say that eCommerce personalization has boosted revenues. In terms of targeting cart abandoners, personalization means tailoring personalized incentives across the complete customer journey.

Successful eCommerce brands know that there is no method more effective to making customers feel special than online personalization. Almost 90% of consumers say that they are influenced by eCommerce personalization and boosted revenues. In terms of targeting cart abandoners, personalization means tailoring personalized incentives across the complete customer journey.

Latest Results

Frequently Asked Queastion And Resoutces

Do yoy have a question? See the list bwlow for our most frequently asked question. If your question is not listed here, then plase contact us.

You have goals for your prospects - you want them to make purchases, subscribe, register, make referrals, enter contests, generate leads, and so forth. Your prospects have goals, too. They come to you in the hope they will find something to add value to their lives and/or businesses. They look to you to fill their needs and delight them in the process.
CRO uses a wide variety of techniques, including persuasive copywriting and credibility-based web design, to convert prospects into buyers. By planning, designing, and optimizing your website to persuade, you can ensure that it will act as a more efficient sales tool. You can compare a conversion-optimized website to a successful (but commission- and salary-free) digital salesperson who works for you 24/7, 365 days a year, qualifying leads, building rapport, and even closing sales.
The conversion rate of your site or page has many variables such as the quality of ad traffic coming to your site, the device they view the site on etc. That said a 1%-2% overall site conversion rate is normal. That is conversions/total visitors. A specific page like a trial page or landing page has its own conversion rate usually staring around 2% and can be as high as 50%. Most good landing pages are in the 5% to 15%.
The number in an experiment results report that represents the likelihood that the difference in conversion rates between a given variation and the original (the effect) is not due to chance. This is displayed as a value between 0 and 99%, or 1 minus the false discovery rate.

Conversion Rate - How many users completed the goal for the page or site. This can be looked at two ways the number or user on the page that converted and or the number of total site users that converted.

Conversion Rate by Device - Often the design for the desktop even when made responsive will have a different conversion rate on mobile. If the site has a significant percentage of mobile users, the data has to be optimized by device. Often one device will be positive the other negative skewing the total result.

Bounce Rate - The percentage of users that leave the page without interacting with it. You can break this down to users that went to another page and users that left the site from this page.

Page Engagement - Time spent on a page and how many clicks per user on the page.

Registrations - Registrations can be an event or course.

Email Opt - In - Gathering of email and other contact information to be used in telesales or email nurturing campaigns.

Navigation - How useful is the navigation? Are all the buttons being clicked or only a few?

Page Views - How many visitors are getting beyond the home page and how deep are they going in the site.

Brand - Brand can be measured with pop-up surveys that ask one question. When done over time the perception of the company, products or services, and or website can be tracked. For example, you can measure how clear your message is, if visitors really understand your benefits, and if the visitor would recommend it.

Cost Per Conversion - How much ad dollars did it take to get a conversion?

Lifetime value of a Customer - This is especially important for SaaS businesses. Measuring their value in revenue and how long they stayed a member are both important.

Average Order Value (AOV) or Purchase Value (APV) - This can be improved by suggestion other related products and showing what others have purchased.

Cart Abandonment - Putting items in the cart and never checking out. The goals is to get the visitor to buy the first time and if not to be reminded and come back to buy later.

Checkout Funnel - There are many areas of an ecommerce system to track such as added to cart, edit cart, coupon codes, shipping, checkout, confirmation.

Wish Lists - The number of items in a wish list and the number of items purchased over time from the wish list.

Testimonials and reviews - the number of testimonials or product reviews per product.

Cost Per Sale - How much ad dollars did it take to complete the sale? This can also be looked at as how many trials or demos does it take to make a sale.

A/B testing compares two elements of your landing page. An example would be two different images or two different CTA button colors. A/B testing is created based on hypothesis like change of element X impacts Y in percentage. This makes it easier to form actionable conclusions.
Multivariate testing compares a much larger number of variables at the same time and produces more complex information. With multivariate testing, you can compare a combination of multiple designs, headers, CTAs, imagery, and copy. To run a conclusive multivariate test, it needs a statistically significant number of conversions for your different combinations.
We run our tests for about 3-4 weeks to reach statistical significance. For us, this equals out to about 1,000 clicks or 100 conversions.
Targeting these users in real-time and with the right method, will result in a better customer experienceand more website conversions.
  • Geographic location
  • Buying history
  • Device type
  • Referring campaign
  • Past behavior
  • Referring site
  • Demographics
Typically product page is a landing page for eCommerce websites and service page for B2B websites.

Headline - How eye - catching is your headline?

Call-to-Action - The copy of your CTA says it all. Also consider testing CTA location and button color.

Copy - Test different copy. What works better: bullet points, a numbered list, or paragraphs?

Images - Test different images and image location.

Offer - Test different offers - what works best; a discount or promotion?

Forms- Test different form lengths and locations.

Site Navigation - Test adding or deleting site navigation from your landing page.

Colors and Design - Determine which colors and design works best to attract your audience.

Page Length - Should your landing page be long or short? Should it scroll?

Responsive Design - Test how different responsive design templates look on different devices.

Long format landing page vs. short format- In most cases short landing pages are used for less risky and simple concepts and actions. Long format landing pages are used for higher risk and more complex actions.

Pay per Click Search Ads

  • Landing Pages : Which landing page works best for which ad?
  • Ad Headline : Test multiple headlines.
  • Ad Copy : Test different ad copy to see what engages your audience the most.
  • Ad Extensions : Play around with different URLs or CTAs.
  • Ad CTA : Test different CTAs and actions users expect on landing page.

Display Ads

  • Ad Design : What colors work best? What images work best?
  • Ad Delivery : What sort of delivery works best for your display ads?
  • Copy : Test different copy to see what resonates the best.

Social Ads

  • Ad Design : See which designs work best for each social network. Different images and design styles?
  • Ad Type : Many social networks today have the option for native video ads. Test those out to see if your audience resonates.
  • Ad Headline and Copy : Test different tones and even hashtags to see what engages your audience.
  • Ad CTA : Test different CTAs, CTA copy, and locations to see what combination works best for your ads.
  • Websites and Ad Networks : Test different websites and ad networks to see where your audience engages with your ads the most.
  • Ad Targeting : Test different ways to target your banner ads. Test behavioral vs. demographic vs.location, and so on.
  • Ad CTA : Test different CTAs and offers for each social network.
  • Ad Targeting : Test different audiences and targeting options to see what works best.

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Ask any questions you may have about website optimization.